Page 25 - Sphere No.32 (Dec 2012)

23
Sphere 32
equipment, mining and construction equipment and
materials, and other valuable assets.
loadstar currently provides its range of products and
services to customers globally. smith emphasised, “our
products are very versatile. customers from different
industries, including major pharmaceutical and food
shippers, have come to us with concerns regarding theft of
their cargoes, smuggling of illicit drugs, and the integrity
of their brands. if a shipment is compromised or spoiled
due to unauthorised entry or high temperature, the
company cannot put the product into the market without
jeopardising its reputation for quality and security.”
smith continued, “loadstar also has the advantage of
knowing the transportation and logistics business first
hand through the hPh group, the world’s leading port
operator. security and safety issues have become a top
priority in our society and one day virtually everything will
be tracked. loadstar is at the forefront of this new world
of real-time visibility, where ever-increasing efficiency
and security are the norm. We are a one-stop shop where
customers can get everything they need to track their
cargoes, assets and personnel, with the assurance that they
are getting the most reliable, cost effective and easy to use
service available anywhere.”
The Guarding “Star”
have you ever wondered how the food on our table,
the television set in our living room, or the couch we are
sitting on, managed to ‘arrive’ in our lives safely? Thanks
to companies like loadstar, which provides a range
of products and services, shippers, freight forwarders,
customs agencies, and so on are able to monitor and
manage their cargoes and assets using the latest global
positioning system and wireless technologies.
neil smith, ceo of loadstar, a wholly owned subsidiary of
hutchison Port holdings, said, “We provide a software platform
called stellartrak and hardware wireless services. The software
is built specifically for real-time cargo and asset tracking, and
we update and improve it on a regular basis through our team
of software developers.”
smith pointed out that the technology is so sophisticated
that customers can opt for tracking single or multiple
shipments with automatic updates on asset location,
information alerts. The tracking devices can withstand
the tough transportation environment, and have sensors
for temperature, humidity, shock and light to provide
additional data to customers.
“These devices are specifically designed for ocean and air
cargo, and personnel and vehicle fleets or plant equipment.
loadstar can customise the device to meet the customers’
needs, including covert tracking or remote security
monitoring,” he explained.
in addition to tracking cargo, loadstar can also track
a company’s truck, automobile, or bus fleets, through its
stellarmatrics fleet management system, using the same
stellartrak platform. This means customers can know the
status of their cargoes and other mobile assets in real-time,
in addition to every cargoes’ security status.
The stellartrak platform can also be used to track
personnel for safety, security and productivity purposes
as well as giving visibility to improve utilisation of plant
The tracking devices
at the container.
StellarTrak software platform
showing the assets location.