Page 11 - Sphere No.12 (Aug 2004)

3-cycling
3 UK, in partnership
with Fonebak,
launched a handset-recycling scheme
on June 7. The initiative aims
to raise £40,000 for two charities
through the recycling of old and
unwanted mobiles.
Brainwave, a leading charity for
children with special needs, and
Groundwork, a world-class environ-
mental
regenera-
tion charity,
were selected
by 3 follow-
ing an inter-
nal staff
vote.
Under the
scheme, 3
is inviting
the public to
deposit their
old mobiles into the Fonebak recycling
boxes located in all 160 3 stores around
the UK.
When a handset is recycled through
Fonebak’s award-winning recycling
scheme, it is dismantled, the batteries go
to a specialist battery recycler, metals
are extracted and used again, and the
SPHERE 9
H U T C H I S O N U P D A T E S
The Sporting Life
3 UK has entered into a partnership
with Sky Sports. Under the June
agreement, Sky Sports video news and
action will be available to customers
of 3 through their video mobiles.
The service builds on 3’s success with
the Barclaycard FA Premier League
highlights, which
have proved popu-
lar with customers.
The Sky Sports
service will offer
3 customers the latest
Sports News, Premier
League Football
News, European Tour
Golf and Sky’s weekly
Soccer AM television
show.
UK
3’s ground-breaking mobile pack-
age VideoTalk 750 won first place
in the “Consumer Post-Pay Price
Plan” category at the Mobile
Retailer Awards, held in the UK in
June. The award identifies the tar-
iff that represents best value for
over 15 million mobile users
signed up to a monthly contract.
When launched in June 2003,
VideoTalk 750 challenged mobile
pricing convention with an unri-
valled package that offers 750 min-
utes worth of calls for £35 and the
freedom to use this call “bundle”
to call any network at any time.
“ 3 has quite simply redefined
voice tariffs in the UK,” one
judge commented.
ThreePay , 3’s Pay-As-You-Go
offer, was runner-up in the
pre-pay category.
Thailand-based
Hutchison CAT
Wireless MultiMedia has launched
HutchSay Prepay , a new prepay service
that offers the greatest flexibility for
phone users to top up their card value
Hutch Launches Prepay Cards
THAILAND
or extend days of usage separately.
The new service helps customers
to maximise their Hutch phone usage
to meet their needs for both low
and high usage without changing their
promotion choice.
Upwardly mobile: A “Vespa caravan”
draws participants to The Real Adventure
by Hutch competition, which was staged
around Siam Square, Bangkok.
3 UK launched a mobile content
service with Gamer.tv in June
to provide video reviews of the latest
releases to hit the exciting world
of computer and video games.
The video clips can be accessed
through Today on 3.
Game On
plastics are either recycled and reused,
or incinerated, with the energy produced
used for heating.
Applause
T E L E C O M S