Sphere
#36
2014
05
Live the DREAM!
Upholding ASW’s commitment to nurture
potential student athletes, it organised
the ninth Hong Kong Student Sports
Awards to commend student athletes for
their outstanding performance. With
7,425 awardees thus far, this year’s 913
recipients represented over 80 per cent of
all local primary, secondary and special
schools. Students were honoured with a
certificate and scholarship to thunderous
applause from their parents, school
principals and teachers.
Retail
The Smile seen around the world
A SWatson Group (ASW) has launched its first-ever Global Smile Campaign in
its 10,800+ store network in Asia and Europe. It aims to improve and promote
customer service with a human touch in its businesses. The campaign kicked off
on 18 June with 100,000 employees across 25 markets being asked to “welcome
customers with 100,000 smiles”, delivering a pleasant shopping experience to
customers all over the world.
Watsons is where
the heart is for HK
The “Asia’s Top 1,000 Brands” report
from
Campaign Asia-Pacific
and Nielsen
revealedWatsons is the only local brand
in the top 10 for brand recognition in
Hong Kong in a regional survey. Watsons
has also been named as Asia’s No.1
Pharmacy/Drugstore Brand* for the sixth
consecutive year since 2009.
*
Campaign Asia-Pacific
“Asia’s Top 1,000 Brands”
survey 2014 of over 6,000 respondents.
Corporate
Hutchison Chevening Scholarships go social
HWL is a long-standing partner to the prestigious Chevening Scholarships
that fund talented professionals for postgraduate studies in the UK. The
Group, which so far has donated a total of GBP6.4 million to the programme,
jointly funds the scholarship with the Foreign and Commonwealth Office to
send promising talents from Hong Kong and Mainland China to a partnership
university. Now the use of Facebook and Google’s keyword search to promote
the scholarships brings them into the 21st century to reach even more
candidates. The schools are venerable, but HWL and the recipients are on top
of the latest social media tools.
The Global Smile Campaign:
25 markets
10,800+ stores
100,000 employees
100,000 SMILES!
