Page 12 - Sphere No.27 (Sep 2010)
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number of customers will double to more than
one million.
“The vision from the beginning was mobile
broadband, mobile data,” stated Mr Fok emphati-
cally. “We were in classical speech telephony on a
large scale when we were in Orange and Voice-
Stream in the US. Then we developed the vision
for Hutchison’s telecommunications strategy as
data, data and data.”
Hutchison’s strategy for Denmark is one of
aggressive growth, aiming always to be the market
leader. It does this by making it easier for custom-
ers to run their businesses smoothly, according
to
3
’s Head of Business Marketing in Denmark,
Marianne Keinicke Hansen.
“The service offers business customers a pos-
sibility to work online wherever they are. When
on the road, sales people are now able to answer
important mail from customers, so when they
get home in the evening the mail box is empty. It
gives the employees flexibility, which is a very im-
portant tool when you want loyal and happy em-
ployees. At the same time, the companies provide
Small agricultural companies
in remote areas are
wholly
dependent
on
3
’s network
a better service level for their customers by giving
quick responses. Especially within the business
service sector and wholesale sector this has been a
success, and that is why they typically have a huge
sales force. Consultants working in other compa-
nies are now connected with their home office,
and in contact with their colleagues, even if they
are on long assignments in another company.”
According to Hansen, many small busi-
nesses see mobile broadband as a tool to make
their operations more competitive and effi-
cient. Small companies and independent opera-
tors in service industries, for example, can now
use broadband to print out invoices on the spot
when work is completed – instead of doing the
paperwork later back at the office – thus improv-
ing cash flow.
Within the construction industry,
3
’s mobile
services are now often used to the exclusion of
fixed lines because the service offers ease of con-
nection in areas without them. Fixed line use, it
seems, is no longer regarded as the best solution
for many broadband users.
10
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