Page 23 - Sphere No.27 (Sep 2010)

21
Sphere
to it than, say, to a hand soap. One is a rinse-off product, the other you feed to your
baby and is the only sustenance they receive.”
According to Mr Walter while the US is the world’s most mature market for organ-
ic produce, Europe is not far behind, and interest in Asia is growing steadily. And it is
not only organic food which is growing in popularity but personal care products too.
“Organic personal care is not only about not having chemicals on your body, but
believing that natural ingredients have a better influence on your body. If you’re going
to leave something on your skin you want it to be natural and not chemical,” he said.
Adoption of the personal care products however is likely to be slower than that
of organic foods, and in particular such staples of the Chinese diet as chicken broth.
Hain’s Imagine Organic Free Range Chicken Broth is now available for only slightly
more than the cost of the non-organic market leader.
“An organic chicken broth could sell for more than double a regular chicken broth,
even given the fact that consumption of this product for Hong Kong Chinese is huge,”
said Thierry Canivet, PARKnSHOP’s Trading Director. “So definitely a moderate and
reasonable price is a key to penetrating organic products into the mass market.”
That particular product has the endorsement of one of Hong Kong’s highest profile
gourmets – writer and celebrity chef Walter Kei.
“It is great to finally find healthy organic food that doesn’t compromise on
taste,” said Mr Kei. “I always use high quality ingredients in my daily cooking.
The introduction of organic food by HHO will provide more choices at afford-
able prices. This will hopefully appeal to the Hong Kong public, making our
lives better and healthier.”
The introduction of organic food by
HHO will provide Hong Kong citizens
with more choices at affordable prices
The history of
Hain Celestial
Chi-Med’s partner in HHO, the Hain
Celestial Group, which is listed on
NASDAQ, is one of the leading
natural and organic food and per-
sonal care product companies in
North America.
The company is a market
leader in many of the natural
and organic product catego-
ries, with many well-known
brands. HHO will introduce
a broad based selection of
Hain products to Asia, hav-
ing initially test marketed
them through the retail
outlets in Hong Kong
managed by A S Watson.
Chi-Med has also an-
nounced that it will be
distributing a range of or-
ganic certified infant and
toddler feeding products
in China and other mar-
kets under Hain’s highly
successful US brand
Earth’s Best, and the Zhi
Ling Tong brand in order
to live up to its vision of
offering consumer goods
which allow ‘healthy liv-
ing’ in Asia.