26
Sphere
3
G Ho t Spo t
•
3
Italia targets customers via
screens big and small
By Teri Fitsell
Are Couch Potatoes about to become
extinct? Since the mid-1900s, people have daily
gathered in front of their TVs to watch their
favourite programmes (see Then & Now on page
32). With the advent of remote controls in the
1980s, they no longer even have to leave the
comfort of their couches to change channels,
garnering this new breed the moniker of Couch
Potatoes.
However,
3
Italia and other
3
companies
around the world are changing all this with their
mobile TV offerings. Couch Potatoes can now
leave their couches, run errands or go about their
daily activities – all with-
out having to miss their
broadcast entertainment.
La
3
,
3
Italia’s in-home
broadcast channel, was
started in 2006, when
the company bought
the frequencies for broad-
casting in dvb-h technol-
ogy assembling existing
channels and developing
“home made” channels.
The latest development
utilises the satellite
platform with Sky, so
that La
3
– the first Italian
TV entirely dedicated to
For your
Viewing
Pleasure
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